In today’s fast-paced digital world, networking has become one of the most important tools for professional growth. While social media platforms like LinkedIn allow you to connect with people, writing articles on LinkedIn takes your networking efforts to the next level. As a business development manager and a professional who has worked with several companies in the blockchain and fintech industries, I can confidently say that writing articles on LinkedIn is an underutilized, yet highly effective, tool to enhance your networking capabilities. Let’s explore how this strategy can benefit you and how you can leverage it to build lasting connections.
1. Position Yourself as an Expert in Your Field
One of the most immediate benefits of writing articles on LinkedIn is the opportunity to position yourself as a thought leader. When you consistently write articles that provide valuable insights and share your expertise on topics relevant to your industry, you begin to build credibility and authority. Whether it’s about the latest trends in blockchain, the impact of fintech on emerging markets, or innovative solutions in business development, sharing your knowledge through articles shows your audience that you are knowledgeable, dedicated, and passionate about your field.
During my time at companies like Spudblocks and Tapbit, I started publishing articles on LinkedIn about trends in the cryptocurrency space and the future of blockchain technology. As a result, I gained recognition within my professional community, which attracted collaborations, job offers, and business inquiries. It also opened doors to conversations with industry leaders who recognized my expertise, helping me grow my network organically.
2. Increase Your Visibility and Reach
LinkedIn is a powerful platform with millions of professionals. Writing articles allows you to leverage this vast audience by increasing your visibility. When you publish an article, it gets shared within your network, and your connections are more likely to engage with and comment on it. The more engagement your article receives, the greater the chances it has of reaching beyond your immediate connections to their networks, exponentially expanding your reach.
For example, when I wrote about the intersection of blockchain and fintech, the post garnered attention from several professionals in the industry. The article was shared by many, and I started receiving messages from people who wanted to connect, collaborate, or discuss potential opportunities. This wider reach helped me form deeper relationships with people who shared similar interests, expanding my professional network across different regions and sectors.
3. Provide Value to Your Network
Content creation, especially through articles, is one of the best ways to give value to your network. It’s not just about showcasing your knowledge, but also about helping others grow, learn, and succeed in their careers. When you write an article that addresses a challenge your audience faces, shares insights on how to solve common problems, or offers strategies for success, you’re providing immense value.
For instance, when I wrote an article on “How to Identify Key Blockchain Trends for 2025,” I received messages from professionals seeking advice on how to leverage those trends for their business or career. By offering helpful advice through articles, you create an environment of trust, which is vital in building long-term relationships. People remember the value you’ve shared, and they’re more likely to reach out to you for future collaborations or opportunities.
4. Spark Conversations and Engagement
Writing articles on LinkedIn opens the door for meaningful conversations with your connections. While regular LinkedIn posts may lead to quick comments or likes, articles provide a platform for more in-depth discussions. Readers who find your article interesting or thought-provoking may comment with their opinions, questions, or additional insights. This engagement offers a unique opportunity for dialogue and relationship-building.
For example, I once published an article about customer support best practices in the fintech industry. One of my connections, a senior manager at a global financial institution, commented with their experience and asked follow-up questions. This led to an extended conversation, and eventually, a partnership discussion. Such engagements can lead to collaborations, partnerships, and even mentorships, all of which help strengthen your professional network.
5. Attract Like-Minded Professionals
Articles on LinkedIn give you the chance to attract professionals who resonate with your views and share similar interests. When you write about topics that reflect your passions or areas of expertise, you inevitably draw in people who align with those same interests. This creates a community of like-minded professionals who are more likely to be open to collaborating, sharing opportunities, or helping you grow.
At Spudblocks, I focused on writing articles about innovative blockchain use cases and the future of decentralized finance (DeFi). This attracted professionals and investors who were passionate about the same topics, and it led to deeper discussions and collaborations that helped our business grow. When people see that you are speaking their language, they are more likely to reach out and establish a connection.
6. Leverage LinkedIn’s Algorithm for Networking
LinkedIn’s algorithm prioritizes content that is relevant and engaging to your network. Articles tend to perform better in the long run compared to short posts, as they provide more value and can be searched and referenced later. The more interactions your articles get, the more likely LinkedIn’s algorithm will push them to a wider audience, giving you the opportunity to connect with professionals outside your direct network.
During my time at Biconomy Exchange, I saw firsthand how articles could attract the attention of professionals in the DeFi and crypto space. Articles on trends, innovations, and regulatory challenges in the blockchain industry got shared widely, and this visibility led to many valuable connections and business opportunities. Leveraging LinkedIn’s algorithm through consistent and engaging article writing can boost your networking efforts significantly.
7. Build Your Personal Brand
A key component of successful networking is having a strong personal brand. By writing articles on LinkedIn, you are building and showcasing your personal brand to your network and beyond. Every article you write reflects your values, knowledge, and vision. Over time, these articles build a portfolio of your thoughts and ideas that potential collaborators, employers, or clients can explore.
For example, I frequently wrote about the importance of customer support in crypto exchanges. Over time, I became known in the industry as someone who understood not just the technology, but also the customer experience. This helped me position myself as a well-rounded professional, and it led to a variety of opportunities, from consulting work to speaking engagements.
8. Stand Out from the Crowd
With millions of professionals on LinkedIn, it can be easy to get lost in the crowd. However, writing articles gives you a unique way to stand out. Articles allow you to dive deep into a topic and showcase your thought process, making it easier for people to recognize you as an expert. In a crowded field, standing out is key to growing your network, and articles are an excellent way to ensure that people notice you.
When I started writing articles about emerging trends in the fintech industry, I noticed a significant increase in profile views and connection requests. People were starting to recognize me as someone who had valuable insights to offer, which helped me stand out in a competitive market. In turn, this led to stronger networking connections and more career opportunities.
9. Use Articles to Demonstrate Your Soft Skills
While technical knowledge is crucial in many industries, soft skills like communication, critical thinking, and leadership are equally important. Articles allow you to demonstrate these soft skills in a way that is visible to your network. When you write in a clear, structured, and engaging way, you’re showcasing your ability to communicate effectively—an important skill for any professional.
For instance, I’ve often used LinkedIn articles to write about leadership in the blockchain industry. By sharing personal stories of overcoming challenges in team management or innovation, I not only provided valuable insights, but also demonstrated my leadership qualities. This helped strengthen my professional brand and attract individuals who valued these qualities.
Conclusion: Writing Articles on LinkedIn for Networking
In conclusion, writing articles on LinkedIn is a powerful way to grow your professional network. By positioning yourself as an expert, increasing your visibility, providing value, and engaging with your audience, you can build meaningful connections that last. Articles are a great tool for attracting like-minded professionals, standing out from the crowd, and establishing a strong personal brand. Whether you’re in blockchain, fintech, or any other industry, LinkedIn articles can be an effective networking strategy that will pay off in the long run.
If you’re serious about expanding your network and strengthening your professional presence, start writing articles on LinkedIn today. The value it brings to your career and your network will be undeniable.